We are marketing one of the most precious and essential “products” in the lives of most people — good health. Visitors to HealthCentral are in “survival mode,” and vulnerability paired with verified information is what draws over 35 million unique visitors each month…
“Sometimes we don’t realize our neighbors have the most amazing stories,” said Jim Curtis, president of advertising, strategy and operations at Remedy Health, who spent six years as a director at WebMD. “People wanted and needed this.” Visitors to HealthCentral are in “survival mode,” Curtis added.
Other sites that are more like databases or general lifestyle blogs don’t have the same emotional community, according to Curtis. “We provide information they can use to manage an illness they’ve been living with for years in a highly beautiful and engaging format,” he said.
Shared experiences and emotions are driving the new wave of health media
See my interview with Rodale Wellness where I talk about my undiagnosed illness and how my new book was developed to help those looking for answers in their own lives…
For the last 20 years, since I became ill with an undiagnosed illness that left me in pain and with a severe limp, I have been investigating experiences to get well. At first, these experiences were all body-focused. I went to major medical institutions, took prescribed medications, started physical therapy and went on an anti-inflammatory diet. I found the best chiropractors, acupuncturists, personal trainers and massage therapists in the country. I went from one end of the spectrum getting Muscle Activation Therapy (MAT) which focuses on trigger points only, to stretching coaches that focused on table stretching and yoga that had my legs up over my head. Most recently, I have started cryotherapy. Hey if Tony Robbins does it, it must work… right?
3 Ways to be healthier without diet or exercise
If you’re wondering what the key is to weight loss success, then read my article on Spark People. I discuss how my journey battling chronic illness brought to fruition many of the answers to life’s struggles…
At 20, most people are midway through college, exploring the world, discovering what it means to be on their own or starting their first “real” job. At 20, I became ill with an illness doctors could not diagnose. One night I went to sleep healthy and the next day I woke up with numbness and pain that soon led to paralysis in my right leg, overall weakness and weight problems. The onset of my illness was so quick and severe that my family and I thought we could find a cure just as quickly as it appeared.
What a mystery illness taught me about weight loss
I share in my health struggles with HealthCentral and discuss how creating and telling yourself a positive story is the remedy to trumping your illness…
Jim Curtis was once a star athlete with confidence to burn — until an undiagnosable, seemingly incurable illness sent him on a downward spiral. He explains what came next in his book The Stimulati Experience: 9 Skills for Getting Past Pain, Setbacks, and Trauma to Ignite Health and Happiness, set for release in August 2017. Curtis tells his personal story as well as those of others coping with chronic illness, spotlighting new research and healing strategies from medical experts, holistic health practitioners, and other authorities. These sources, whom Curtis calls the Stimulati, helped him understand the roadblocks that people face when they feel their only goal is to survive, not thrive. Curtis is president of Advertising, Strategy and Operations at Remedy Health Media, HealthCentral’s parent company.
How to find health and happiness when living with chronic illness
Accessibility to healthcare is important for parents, even pet parents. With their new partnerships, HEMPVET was able to make phytocannabinoid supplements available across the 50 United States…
“Reilly’s HEMPVET, Inc. announced a distribution network: Philips Pet Food & Supplies, General Pet Supply, Tickners and King Wholesale Pet Supplies, bringing access to Reilly’s HEMPVET products to over 10,000 pet stores, groomers and veterinary clinics nationwide.
“We are excited about these new partnerships, making our phytocannabinoid supplements available across the 50 United States,” co-founder Amanda Reilly said. “Now pet parents have access to innovative hemp-based nutritional therapies that truly keep pets stronger for longer.”
Reilly’s HEMPVET hemp-based nutritional supplements close financial backing