5 Ways to engage in powerful storytelling, in a fragmented media environment

Stories aren’t about what happens as much as they are about how they makes us feel. Read this story to find out how healthcare marketing can stand out in today’s crowded digital environment…

Regardless of political views, most people tuning in to the healthcare debate probably remember those stories better than statistics about health insurance costs and coverage rates. And as advertising becomes more data-driven and our media environment grows more fragmented, marketers, especially those in healthcare, should take note. The way to break through a crowded content landscape is usually through a good story, and a good story is one that triggers emotion.

5 Ways to engage in powerful storytelling, in a fragmented media environment

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